Lucas Wroe

Lucas Wroe is a unique visual creative. His career spans twenty years of agency staff and freelance content production, crafting still photography, motion video, and social media management. This combination has proven to be a distinct advantage in the modern media landscape and especially in the areas of live sports and events, where it’s just as competitive to create leading content and publish it directly to followers.

Lucas works with agencies and directly with brands to bring their creative vision and storytelling to life for TV and online. He is available for bookings as a Director, DoP, Cinematographer, Stills Photographer, Editor, or Colourist.

Social media has been a key part of Lucas’s work since it was taken seriously, developing the visual content and management skills to both make and publish the content live. This capability is an evolution of Lucas’s experience working in traditional magazine and newspaper publishing, and has been a proven asset for live sporting teams, personalities, and brands to directly reach their followers.

In the world of social media, Lucas’s experience in publishing has come in clutch. It forms the basis for creating content strategies across organic and paid media posting, while maintaining and sometimes evolving the brand/channel style and tone of voice.

This unique combination makes Lucas incredibly versatile. He is able to consult on the ideation of content, armed with the expertise of how it would go into production, while also being mindful of how the final assets will be dispatched and utilised on their final media platforms.

Lucas’s global media skillset and proactive, problem-solving attitude in production are key to what makes him an asset to any agency or brand team.