Lucas Wroe

Lucas Wroe is a content production professional based in Melbourne, Australia.

His unique career trajectory encompasses many years on agency staff in both nimble social media and large advertising production environments. This experience is further augmented by his freelance work, molding Lucas into a diverse and well-rounded creative.
 
Lucas works with agencies and directly with brands to bring their creative and storytelling vision to life for digital, OOH and broadcast. Diversity is a cornerstone of his work, making Lucas available for bookings as a Director, DoP, Cinematographer, Stills Photographer, Editor, or Colourist.
 
Storytelling and communication is at the core of every production, in filmmaking or stills. On the ground, Lucas draws especially from his earliest career beginnings working in news and sports photography, and later work as a Social Media Manager to best illustrate “the bigger picture”. His situation awareness and being able to “read the action” has placed him countless times, in “the right place, at the right time” to capture critical content moments.
 
Social media has been a key part of Lucas’s work since before the platforms were really taken seriously, developing the visual content and management skills to both make and publish engaging content, live on events. This capability is an evolution of Lucas’s experience working in traditional magazine and newspaper publishing, and has been a proven asset for sporting teams, personalities, and brands to directly reach their followers and be part of the emerging conversion.
 
This unique combination makes Lucas incredibly versatile. He is able to contribute to the full process, from ideation of content, to the final delivery, armed with the expertise of how the technical production would need to unfold, while also being mindful of how the final assets will be dispatched and utilised. This approach often leads to the most collaborative and efficient crafting of campaign and content assets. His approach of creative problem-solving, and inclusive attitude in production are key to what makes Lucas an asset to command, or contribute to any production.